Do you want to advertise on Facebook but don’t know where to start? Here are 5 simple tips for small businesses to be successful in 2021!
1. Set your goals and match your campaign objectives
Why are you advertising? What do you want to achieve? Facebook is the platform that can give you fame, traffic to your website, and even bring physical clients to your shop.
But what is your goal? Before starting any campaign, set your goals, plan your strategy, and use Facebook to develop it.
2. Visual and copy should speak the same language of your brand
Is your brand classy and chic? Informal and young? Established and old style?
In any case, the images that you choose and the text that you write should always be in harmony with your brand image.
Viewers expect consistency from known brands and feel disoriented when pictures or copy do not match the brand image. This causes a loss of interest and a drop in sales and interactions.
3. Who should see your ad? Define your audience
Facebook offers great tools to target exactly the viewers that you want to reach.
Think about your clients and sketch a portrait of them. Where do they live, how old are they and what are their habits? Simply repeat all these (and many more) details about your clients in the “edit audience” section.
If you don’t do this, Facebook will choose to whom to show your ad.
Remember that this is not an exact science and that holidays and weekends may impact the outcome of your campaign. Plan ahead and read the next tip!
4. Think big but start small
The first time you will set a Facebook campaign, there will be a lot of information to take. There are so many factors to take into considerations that it might be overwhelming. But we all started with one campaign, right?
My advice is to have a big plan with smart goals but start with a little budget and a short time frame. This will give you more control and an almost immediate feeling of how you are doing.
Practice makes perfect, so don’t give up if the results are not what you expected. Try again or contact me for a little extra help! ****Link contacts
5. Monitor your results
Digital advertising has defined rules but is also a trial and errors process. This is why you have to monitor your results very carefully.
There are endless on-line sheets to record and measure the effects of your efforts.
Don’t forget to include in your analysis date and time of publication, if you posted a picture, a video or an infographic, the number of views, likes, and interactions.
All this information is easy to find on Facebook ads manager. All the data that you will collect will help you understand what is working and what is not in your digital communication. It might sound simplistic, but stop doing what is not working and repeat what is giving you good results!